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Filling in for him is a high-wire act, Morrison says, as the show is unscripted.

It's a thing I’m hired for on unscripted, but to be quite frank, I don't really care what anyone's wearing.

Saoirse Cleary, creative strategy director at marketing agency MG Empower, says they incorporate many of the elements that both social media algorithms and audiences favour: strong hooks, engaging captions, heartfelt narratives, and authentic, unscripted moments.

She now returns to her former role as Bravo’s chief, and also will lead Peacock’s unscripted TV unit.

But this trend also suggests a more profound connection between the reality TV mindset — the kinds of personalities and viewpoints that thrive in the unscripted space — and the Trumpian worldview.