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Frames are often imposed by means of subtly manipulative language – Unspeak, or argumentative soundbites.

Bureaucratese is a maddeningly viral kind of Unspeak engineered to deflect blame, complicate simple ideas, obscure problems, and perpetuate power relations.

It begins with a look at the 2012 US elections, a veritable bonanza of unspeak.

Based on the book of the same name by Guardian contributor Steven Poole, Unspeak is a new documentary series looking at the way people in power coin new phrases to disguise uncomfortable truths or smear opponents.

In my book on modern political rhetoric, I called this Unspeak.