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It is in the second season of a four-year $240-million TV deal; overall attendance has doubled in the last three years; TV viewership hit 18.7 million in 2024, a five-fold increase from 2023; and expansion fees have jumped from $2 million in 2020 to the record $110 million Denver paid last winter.

The median age for ESPN's viewership was 51 years old compared with the usual 63 for PGA Tour and LIV events.

Illustrative of the decline is Ellis’ season — average viewership has hovered about 2.4 million, down nearly a million viewers from the previous season of “The Bachelor,” which featured professional tennis instructor Joey Graziadei.

That viewership skyrocketed to 18.2 viewers by the season’s conclusion.

“I wouldn’t say that about any other longstanding broadcast reality franchise. Sure, there is declining viewership on broadcast, but ‘Survivor,’ ‘Big Brother,’ ‘The Amazing Race’ and ‘Hell’s Kitchen’ aren’t going anywhere.”