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"Each star brings their own brand of modern-day hysteria," says the Evening Standard's celebrity reporter Lisa McLoughlin, "the kind fuelled by social media virality and fan video edits".

Since the release of his album last summer, the Maine-raised singer has settled into a new pocket of fame — with TikTok virality and obsessed fans around each corner.

Being the subject of constant internet bullying and death threats, the accidental virality made her into a rather “scared, apprehensive and paranoid” person.

Experts have underscored how, with the entertainment landscape exploding, digital content creators often feel compelled to push the envelope - even if it means resorting to the risqué and lewd - just to gain views and virality.

Despite appearing for only a couple of minutes onscreen, she likens the scene’s virality to the sensation of a popcorn kettle, which randomly starts popping under pressure.