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"These are things like James Bond, Paddington Bear, these are things like Harry Potter. We've got so much to be proud of," she said.

"Also consider the small brands that sell on our platform - they never get shelf space in physical shops where only the big names are displayed. We've democratised the market."

“We’ve had three presidents at the academy ... from our own public relations branch, but this is the first time the academy has considered one of us for this award. So that makes it the most humbling honor too.”

"We've had more than 75 countries contact us, and I imagine, after today, there will be more," Treasury Secretary Scott Bessent told reporters shortly after the announcement.

Still, the figure crystallizes something we’ve all felt for a while — that boomers are giving more money to their millennial or Gen Z offspring than past generations.