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The YouTuber delightedly holds up a brown plush monster, which has been described by collectors as "cute", "ugly", "creepy" and everything in between.

The popular YouTuber, whose real name is Rachel Accurso, has racked up billions of views with her mellow, early childhood-focused content.

She mimics YouTubers recommending products she's never touched but now wants.

YouTuber MrBeast has issued an apology after his 'MrBeast Experience' at a Las Vegas resort did not live up to the billing.

The three-part series examines this shadowy and unregulated industry through the story of Piper Rockelle, a viral YouTuber managed by her mother Tiffany Smith.