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What was it that old Friar Tetzel used to say?

Tetzel was an effective travelling salesman.

Luther's theological crisis was accelerated by a Dominican monk called Johann Tetzel, who was charged with collecting so-called indulgences on behalf of the Catholic Church.

As Johann Tetzel, a preacher known for selling indulgences, is alleged to have put it, “As soon as a coin in the coffer rings, a soul from purgatory springs.”

And here is a copy of the famous Indulgence sold by Tetzel, Luther's denunciation of which gave the signal for the earliest outburst of Protestantism at the Reformation.